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Automakers Rethink Super Bowl

The passing years have moved NFL games from grainy black and white small screens, to larger screen color broadcasts to humongous screens in high definition with multi-camera views and instant replay....

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Automakers Trim Super Bowl Presence – Offer Creative Ads

Thirty seconds at a hundred-thou per second for 3 million bucks per commercial is a carefully considered advertising expenditure. Did it pay off for those few automotive advertisers willing to invest...

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